Website Migration SEO
Website migration SEO keeps your rankings and enquiries safe when you move to a new website, platform or domain, so a fresh site does not mean starting again.
Where migrations go wrong
Most traffic lost after a new website comes from a few avoidable mistakes.
- 1Missing redirects. Old URLs that rank and have links point nowhere after launch.
- 2Content left behind. Pages that brought enquiries are cut because they did not fit the new design.
- 3Changed URLs and titles. Small changes across hundreds of pages add up to big ranking drops.
- 4No checks after launch. Problems go unnoticed for weeks while enquiries drop.
What our migration work covers
Our website migration SEO for Sunshine Coast businesses covers planning, launch and the weeks after.
Pre-launch audit
A record of every page, its rankings, traffic and links.
Redirect map
Every old URL matched to the right new one.
Content carry-over
Pages that earn traffic kept, merged or improved, not dropped.
Staging review
The new site checked for SEO problems before it goes live.
Launch day checks
Redirects, sitemaps, tracking and indexing tested on the day.
Post-launch monitoring
Search Console and rankings watched closely after launch.
Who this is for
Rebuilds, platform changes and rebrands get the most from it.
Rebuilds
Businesses moving to a new design or a new builder.
Platform changes
Moving between WordPress, Shopify, Wix or Squarespace.
Rebrands
New business names and domains.
How we do it
Website migration SEO follows our four stages, mapped to your launch.
- 01Prepare
Benchmark the old site and map every URL.
- 02Plant
Review the new site on staging and set redirects.
- 03Tend
Launch with checks, then fix anything that slips.
- 04Harvest
Monitor rankings and enquiries until they settle.
Steady work you can follow
We work alongside your web developer, or build the site ourselves.
As SEO Agency Sunshine Coast, we plan this work around the towns and customers you serve. Start with a free growth review and we will show you where it fits.
- 6-month minimum term, stated up front
- Works with any developer or our own team
- Clear redirect records you keep
- No ranking guarantees, just careful work
Works well with
Migrations overlap with technical SEO and, often, a new site build.
Common questions about website migration SEO
Straight answers before you decide.
When should I bring you in for a migration?
Before the new site is built, ideally. The earlier the URL map and content plan exist, the fewer surprises at launch.
Can you fix a migration that already went wrong?
Often, yes. We compare old and new URLs, find what went missing and rebuild redirects and content.
Will my rankings drop at all?
Some movement is normal after any launch. Careful planning keeps it small and short.
Do you work with other web developers?
Yes. We regularly work alongside developers and give them a clear redirect and SEO checklist.
Is changing domain risky?
It can be. With a full redirect map and checks it is usually manageable, and we will tell you honestly if we think it is not worth it.
See where Website Migration SEO fits for you
Send us your website and we will show you the opportunities worth acting on first.
- We look at your site, your Google listing and the businesses ahead of you
- You get your best opportunities back, in order
- No obligation and no pressure
Get your free growth review
Tell us about your business and we'll send back where your best opportunities are.
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